Last Revised January 3, 2012
What information does Appboy collect?
Appboy collects information through your use of Developer Applications, including:
Device Information - We collect information about devices running Developer Applications, including platform, a unique Appboy-generated ID for your device, OS version, IP address, carrier information, and a country code.
Application Usage Information - We collect information about how Developer Applications are used, such as the frequency and duration of usage.
Personally Identifiable Information - We do not collect personally identifiable information from Non-Registered Users. However, the unique Appboy-generated ID for your device could later be associated with personally identifiable information if you register as an Appboy user in the future.
Does Appboy collection real time location information?
Appboy may collect information about the location of your device if location services are enabled for any Developer Applications on your device. We use location information to provide Developers with information about the use of their Developer Applications and to assist in serving advertisements. Anonymous location information may be shared with advertising partners and Developers for their independent use. See the "Opt-out" section below for details on limiting the collection of location information.
How does Appboy use information collected from you?
Appboy Internal Use - We use information collected from Non-Registered Users to provide partner Developers and advertisers with anonymous information about the usage of Developer Applications that integrate the Appboy Service.
We will share information collected from Non-Registered Users with third parties only in ways described in this privacy statement.
We may disclose information we collect from Non-Registered Users:
to third parties as required by law, such as to comply with a subpoena or similar legal process;
to third parties as we deem necessary, based on our good faith belief, (i) to protect our rights, your safety or the safety of others, (ii) to investigate fraud, or (iii) to respond to a government request;
to trusted services providers who work on our behalf, who do not have an independent use of the information we disclose to them, and who have agreed to adhere to the rules set forth in the privacy statement;
to third parties in conjunction with a merger, acquisition or sale of Appboy. If Appboy is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of this information, as well as any choices you may have regarding this information;
to advertisers and third-party advertising networks and as described below under the Section entitled Automatic Data Collection and Advertising;
to Developers in the form of aggregated, anonymous data about the way you use Developer Applications so that Developers can improve their respective Developer Applications.
Automatic Data Collection and Advertising
We automatically collect information about your use of Developer Applications, such as the frequency and duration of usage. This includes details about your mobile device, such as a unique Appboy-generated ID for your mobile device. We share anonymous information about your use of Developer Applications with Developers and analytics companies, including which Developer Applications you have downloaded and the way you use those Developer Applications, which facilitates improvements to Developer Applications. We may also provide information about your use of Developer Applications to our advertising partners.
You may opt out of the collection of location information by turning off location services for Developer Applications on your mobile device. You can prevent collection of all information by disabling Appboy through the Settings screen in the Appboy user interface on a per-app basis, or by uninstalling Developer Applications that integrate the Appboy Service.
If you have any questions or need assistance, feel free to email email@example.com.
Data Retention Policy, Managing your Information
Appboy will retain information about the use of Developer Applications by Non-Registered Users except where prohibited by law. Information collected from Non-Registered Users is anonymous and therefore we are unable to delete usage information regarding any particular Non-Registered User.
We do not use the Service to knowingly solicit data from or market to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at firstname.lastname@example.org. We will delete such information from our files within a reasonable period of time.
We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees who need to know that information in order to operate, develop or improve our Services.
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