Track key attributes, behaviors and
custom events on a user level.
Use Appboy to test campaigns and
optimize your marketing efforts.
Engage your customers via push
notifications, in-app messages and email.
Recurring messaging lets you automate these interactions in a very personal way.
Gather feedback directly in your app to
minimize negative app store reviews.
Appboy automatically appends keyuser data to each support ticket.
Install our lightweight SDK on your iOS or Android app in just 15 minutes.
Then, manage marketing campaigns and customer support from our web dashboard.
Frametastic built a loyal following around its beautiful, interactive photo-framing app. Its publishers quickly realized that they were onto something big, so decided to build a similar app, Collagetastic, specifically for photo collages. Instead of building a new audience from scratch, they used Appboy to cross-promote the app to their existing followers on Frametastic via an in-app notification and newsfeed item. This jumpstarted their marketing efforts and helped Collagetastic double the growth of its predecessor.
Thousands of commuters each day rely on the PATHway app to access train schedules for New York and New Jersey. So when a Daylight Savings Time bug rendered the app useless, its publisher turned to Appboy for a solution. Using a targeted in-app message programmed in real-time on Appboy's dashboard, PATHway let customers know that its app was not working properly and that a fix had been submitted to Apple for approval. This quick and honest communication helped manage people's expectations and resulted in zero negative reviews in the App Store.
To promote the launch of a new productivity app, Walker, on Kickstarter, its publisher had to get creative. Rather than appealing to a completely new audience, he leveraged the strong following he had already built on another task management app, Affix. Appboy served as the platform for this cross-promotion during the Kickstarter funding period, allowing the publisher to send targeted notifications and updates about Walker to Affix customers. Through these efforts, Walker smashed its funding goal by 65% and successfully launched the product in the App Store a few weeks later.
SnipSnap built a highly-addictive coupon app to replace old-world newspaper clippings. Because there is a constant flow of new deals on the app each day, its publisher needed a way to keep the app's audience engaged on a regular basis. Using Appboy, SnipSnap developed a full marketing campaign - including push messaging, in-app notifications and email - to announce special deals and trending items tailored to customers' interests. This customized approach has resulted in one of the highest retention rates in the category.
Guess That Song is an addictive app that lets you guess songs based on short music clips. Each day, it announces winner for a prize drawing, with the goal of spreading the news via social channels. Appboy augments these efforts with integrated social buttons that allow customers to post Facebook messages and Tweets directly from the app's interface. As the competition heats up each day, the app sees high share rates which helps build its audience at no cost.
West Edmonton Mall, the largest mall in North America, built a mobile app as a value-add to its shopping experience. One of its goals was to collect feedback from shoppers and resolve potential problems at the property that would otherwise go unnoticed. To do this, it integrated Appboy's customer feedback module directly into its app. In its first year of use, it handled upward of 1,000 feedback tickets ranging from complaints to praises, leading to a faster resolution of complaints and a more open dialogue with its stores.
