Rich User Profiles
Understand the people who
use your app
People are at the heart of the app business. So it’s important to understand who they are, how they behave and why they choose to engage with your app. Appboy facilitates this process by building rich user profiles for each person who opens your app, populated with demographic, social, behavioral and in-app purchase data. You can also enhance these profiles with custom attributes and events.
Segment customers by their behaviors
People are inherently different and use your app in different ways. Appboy lets you embrace these differences by segmenting customers across any data point. You can instantly create groups like lapsed users, social influencers or content creators. You can also define people who didn’t get through onboarding, turned off push notifications, or are using an old version of your app. Understanding these specific needs will help you serve your customers better.
Drive engagement through multi-channel messaging
Messaging is one of the most effective ways to engage your customers. Appboy is the only mobile app platform that offers three distinct options: push notifications, in-app messages and email. Each serves a slightly different purpose, and each empowers you to communicate with your customers in a very personalized way. Best of all, you can automate messaging campaigns to save time and internal resources.
Stay top-of-mind with a customized news feed
Building your own content feed is very time consuming. So Appboy built a fully customizable plug-and-play module to save you the effort and help you stay top of mind with customers. Think of news & alerts as your personal in-app CMS that houses your content and drives specific behaviors. Use it to share important announcements, promote social sharing, collect feedback and help people discover new app features.
Answer feedback and minimize negative app store reviews
Start listening and replying to your customers and stop receiving negative app reviews. Appboy provides a fully integrated support desk together with usage data and diagnostic information to understand user feedback. Our support desk fully integrates with your help desk software, like Zendesk and UserVoice.
Analytics & Insights
Analyze and optimize your app business
Good app marketers dig into data to understand how their business is growing and ways they can improve. With analytics & insights, you can see a big-picture snapshot of your apps key’s metrics, from platform information and number of MAUs to social activity and in-app purchases. You can also track the performance of your campaigns to gauge their efficacy and optimize results.
Integrate with third-party CRM tools
We understand that Appboy is part of a broader mobile ecosystem, so our platform integrates nicely with CRM tools like Salesforce, SugarCRM and Harte Hank. By enhancing existing customer profiles with their mobile behaviors, we give you a much deeper understanding of who they are and how best to engage them. If you use other tools or prefer to do your own analysis, you can also export Appboy’s data into a CSV file.